This is what Konrad Collao summises on Episode 1 of a new podcast series, created and produced by me, Ella Fryer-Smith, and I’m delighted to welcome Konrad Collao of the award-winning Craft agency as my first guest.
After a successful career working in insight, primarily for media, technology and telecoms, Konrad co-founded Craft, a small agency helping big brands - including Netflix, the BBC, Samsung, Discovery Networks International, Virgin Media, Channel 4 Television, Sport England and Visa Europe - achieve big things.
Our business, research, is built on questions and conversations. We quiz our subjects, listen to their answers, interpret their feedback, and extrapolate our learnings into findings for our clients. But how often do we turn the microphones on ourselves? We spend so much time asking questions of others that we often neglect those that we need to ask of one another. ‘Unequal Truths’ will seek to do just that, telling the success stories of Research professionals from low-income backgrounds, discussing their journeys and dissecting exactly what we can all learn from their experiences in order to create a more inclusive industry.
Currently the Black Lives Matter movement is ushering in a long overdue sea change. The paradigm is facing a challenge it can no longer ignore. Across the world, people are having the uncomfortable discussions from which they have previously shied away. We can all do better. We must do better, in every facet of our society - and particularly research, where our work influences every facet of peoples lives from toilet roll to taxes and beyond. Unequal Truths hopes that, rather than detracting focus from BLM, it can contribute to the conversation around D&I in the research industry and provide a space for organisations, leaders, peers and aspiring market researchers to listen, and provoke ideas for change.
Upcoming guests, including Katie Gross Theo Francis Rajdeep Chana Steven Lacey and Graham Idehen, will represent a range of diverse voices discussing key issues that can define the future of our industry.
Listen here now, or on one of the following platforms: